Just
Imagine
We create the world’s finest bespoke Mercedes classics, each one as individual as you. Choose your colours, features and personalisation options, then enjoy the Journey as your car is painstakingly re-born through our unique Neugeboren Restoration Process. Hand-crafted and delivered worldwide, it is just like ordering a new, vintage Mercedes-Benz SL from the factory.
passionately
Rebuilt & Reborn
As the finest restorers of classic Mercedes Pagodas on the planet – we combine the best of luxury classic motor vehicles and modern technology to bring you a trio of exceptional cars that are better than the day they left the factory. And you can follow our craftsmanship step-by-step via your smartphone. Until, like any proud parent, you take your remarkable newborn home.
Dame Shirley Bassey, in Monaco, with a Hemmels 190SL
our
Cars
the classic 190sl
The 190SL was born to be free. The 190SL Roadster shares the same elegant curves and delicious lines as the Gullwing.
the iconic 280sl
For over half a century the 280SL Pagoda has captured hearts with its breath-taking beauty and advanced engineering.
The 21st Century electric PAGODA
The classic Pagoda for the 21st Century. Zero emissions, created in your dream colours. Now, powered by Everrati.
the legendary 300sl
Imagine the opportunity to drive a "new" classic 300SL Gullwing or Roadster, as pristine as when it left the factory.
“The level of detail is faultless”
